MarketingCertificate
Advance your portfolio
Boost your marketing career or gain a wealth of business strategies that you can use in your future marketing career in the marketing certificate program. As a student, you'll learn consumer behavior, integrated marketing communication and study advanced topics.
Here, you'll expand on the skills you learned in your undergraduate studies. Plus, the certificate program allows you to acquire the knowledge and skills you desire without the commitment of a full MBA program.
What you'll learn in this certificate program
- Special topics in marketing
- Integrated marketing communications
- Consumer neuroscience and behavior
The College of Business and Management at Lynn University is accredited by IACBE
At a glance
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Courses
Browse the curriculum, course descriptions and requirements for the Marketing program.
Covers up-to-date digital marketing strategies and tactics, such as SEO, User Experience (UX), and website/social media analytics. Topics may include Google digital marketing methods and tools, App designing, omnichannel digital content marketing, digital user experiences in a customer's journey, Google marketing tools, as well as launching, managing, and analyzing a real digital marketing campaign and consulting projects.
An introduction to the multidisciplinary field of consumer neuroscience and neuromarketing. The course will cover the basic concepts of the human brain, the elements of the consumer mind as it engages in consumption behavior, current developments in consumer neuroscience research, how its data and insights can be applied in understanding social and organizational buying behavior, and how such information helps construct marketing strategies.
Integration of every form of communication to deliver the same powerful message. Students use a customer-focused approach that combines the full range of information tools and points of contact to build customer loyalty. They also develop strategies for the allocation of communications resources.
This course focuses on the major decisions that marketing managers and top management face in their efforts to mesh the objectives, core competencies and resources of an organization with the opportunities and threats in an increasingly global marketplace. Students apply marketing thinking to products and services for any profit or not-for-profit organization.
Career opportunities
The marketing certificate program can help take your career to the next level. Check out a list of careers or further your education by earning an MBA in marketing.
Career preparation services
We empower students to utilize all the career preparation resources to find the job they’ve always dreamed of.
Cost and aid
Estimated cost of attendance
Fee name | 2023-2024 |
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Tuition | $750 per credit |
Fees | $200 |
Total | $9,200 |
Costs are based on completion of 12 total credits.
Fund your education
Attending Lynn can be more reasonable than you may think. Explore financial aid opportunities and see how much you can save.
View funding optionsGraduate Application deadlines
International | July 24 |
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Domestic | Aug. 7 |
International | Dec. 12 |
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Domestic | Dec. 26 |
International | April 10 |
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Domestic | April 24 |
Fall | Spring | Summer | |
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International | July 24 | Dec. 12 | April 10 |
Domestic | Aug. 7 | Dec. 26 | April 24 |
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Contact us
Reach out to our Office of Admission
Phone | +1 561-237-7900 |
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[email protected] | |
Online | lynn.edu/admission |
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Learn more about your admission counselor, get help navigating the admissions process or schedule a one-on-one meeting.
Student Ambassadors
Our ambassadors offer valuable insight to prospective students and families on life at Lynn. See their stories and connect with them today.
I chose Lynn because of the class sizes and of the soccer program. After graduation, my dream is to open a Goalkeeper Academy. In my spare time, I go to the beach and explore the trails around the area.
Hannah Harbich-Kuster '24
Rio de Janeiro, Brazil,
Marketing
[email protected]
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