MarketingBachelor of Science
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Do you love branding and new innovation? A marketing degree may be the perfect fit for you. As a marketing major, you'll study business strategies, digital marketing, the principles of economics and much more. You'll also study product design and development, content marketing, website optimization, market research and consumer analytics—everything that goes into a successful marketing business. But earning a marketing degree is more than just sitting in a classroom.
Your core classes provide you with a strong business background, while also teaching you trending subjects like social media, search engine marketing and international business. All along, you'll grow your professional network during each class you take, with marketing experts as professors. They'll provide helpful tips and advice from the field as you work on projects designed to build both your expertise and your portfolio.
Quick facts about the marketing degree
Have you ever thought about creating your own marketing business? Or maybe you can't wait to help a company build its business using the strategies you create. No matter what you choose, marketing can help you attain your goals. Discover more about the skills you'll gain in this program.
- Learn how to assess and identify marketing opportunities
- Create engaging user experiences and marketing content
- Implement digital marketing trends, SEO and marketing analytics
The College of Business and Management at Lynn University is accredited by IACBE
At a glance
Program
Undergraduate
Bachelor of Science
College
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I took something from Lynn—my education—and now I’m giving something back. I’ve been on the alumni bandwagon for years. I will do anything to help Lynn. It’s like my second home.Ross Lumsden ’04, ’05
Courses
Browse the curriculum, course descriptions and requirements for the Marketing program.
This course develops the competencies and skills for planning and managing projects and understanding interpersonal issues that drive successful project outcomes. Students will learn about the introduction of new products and processes, the project management life cycle, defining project parameters, matrix management challenges, effective project management tools and techniques, and the role of a project manager. Special emphasis is placed on The Project Management Institute’s Talent Triangle, which focuses on the role of Leadership, Strategic Management, and Technical Project Management play in modem project management.
Introduction to the techniques and tools of market research as an aid to decision making. Topics include problem definition, research methods, research project design and results interpretation.
This course provides undergraduate business students with fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. Students will apply business analytical tools in a spreadsheet environment, interpret results, and communicate these findings effectively to help make sound business and economic decisions. Students will gain a thorough understanding of probability distributions, sampling hypothesis testing, regression analysis, statistical methods for quality control, and forecasting. Students will also synthesize and analyze data sets to gain a richer understanding of the way Big Data affects sound business decisions.
Program plan
Check out suggested plans of study for the Marketing, B.S.
Career opportunities
There's a variety of marketing careers and industries where you can make your mark. See what you can do after earning your B.S. in marketing.
Career preparation services
We empower students to utilize all the career preparation resources to find the job they’ve always dreamed of.
Cost and aid
Estimated annual cost of attendance
| Fee name | 2023–2024 | 2024–2025 |
|---|---|---|
| Tuition | $41,200 | $42,730 |
| Housing and food | $13,750 | $14,330 |
| Materials | $500 | $250 |
| Student services | $1,000 | $1,000 |
| Technology | $750 | $750 |
| Estimated total | $57,200 | $59,060 |
Costs are based on completion of 120 total credits (30 credits per year). Some programs and courses may have additional costs.
Cost of housing is dependent on residence hall assignment.
Fund your education
Attending Lynn can be more reasonable than you may think. Explore financial aid opportunities and see how much you can save.
View funding optionsCalculate your cost
Figure out your net cost of attendance based on current tuition rates and your eligibility for various scholarships, grants and loans.
View the Net Price CalculatorUndergraduate Application deadlines
Fall entry
Early action:
- Apply by Nov. 15; submit supporting documents by Dec. 1; receive decision by Dec. 15.
- Apply by Jan. 15; submit supporting documents by Feb. 1; receive decision by Feb. 15.
Regular decision:
- Apply by March 1; receive decision by March 15.
- Applications completed after March 1 are reviewed on a rolling basis.
Spring entry
- Apply by Dec. 1; decisions released on a rolling basis.
- Applications completed after Dec. 1 are reviewed on a rolling basis.
| Regular decision | July 1 |
|---|---|
| Rolling admission | July 1+ |
| Regular decision | Dec. 1 |
|---|---|
| Rolling admission | Dec. 1+ |
| Fall | Spring | |
|---|---|---|
| Regular decision | July 1 | Dec. 1 |
| Rolling admission | July 1+ | Dec. 1+ |
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Reach out to our Office of Admission
| Phone | +1 561-237-7900 |
|---|---|
| [email protected] | |
| Online | lynn.edu/admission |
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